Markets
The national creators awards: Padma 2.0!
Bhopal. Madhubani. Jai Khor. Ajmer. Sonipat. Prayagraj. Even Chamoli. The recently-held National Creators Award was like the Padma Awards of social media —...
Markets
Never Follow the Leader, Try and Disrupt the Market: Rajeev Juneja
ankind Pharma entered the OTC products space as a challenger brand in categories like condoms and antacids and yet managed to grab consumer...
Markets
The mall makeover: Driving footfalls through promotions, pop ups and fests
I was surprised when I got a call from the manager of the local supermarket recently to tell me that they were running...
Markets
The many shades of aspiration — from the utilitarian to the romantic
As we head towards International Women’s Day later this week, I would like to pray tribute to a woman who has deeply influenced...
Markets
General elections, IPL to drive Indian ad revenue growth in 2024
Ad revenue forecasts are out with GroupM India, dentsu and Madison World putting out reports. While figures vary, the trends are similar in...
Markets
Adding byte to digital marketing
Publicis Commerce India has launched a digital growth marketing playbook in conjunction with Amazon Ads. It identifies challenges such as rising competition, technological...
Markets
Luna: Electric from Kinetic – The Hindu BusinessLine
Nearly half a century ago, when the Kinetic Group Chairman Arun Firodia decided to develop and manufacture the Luna — the two-wheeler that...
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