The NCAA is “blocking” Oklahoma State’s initiative to place QR codes on its helmets for the purpose of soliciting NIL donations, the Cowboys announced Saturday before their season opener against South Dakota State. The QR codes were set to direct fans to a page where they could donate to the Cowboys’ general fund.
However, the NCAA interprets as impermissible advertising and/or commercial marks, according to Oklahoma State’s announcement.
“We disagree with the interpretation of the rule but will abide by it and work with the appropriate groups to lead on the needed change,” Oklahoma State athletic director Chad Weiberg said in a statement. “Our people came up with an innovative concept to raise the NIL value of our student-athletes, but ultimately, it just serves as the latest example of how college sports are evolving at a faster pace than the rule book.”
Oklahoma State coach Mike Gundy announced the QR code initiative in August, revealing that the 1.5 inch decals would go on the back of player helmets in an effort to facilitate more NIL donations.
The program expected tight shots on TV broadcasts to capture the QR codes, and the Cowboys planed to raise the team’s NIL value through postgame photos on social media highlighting the decals. Each QR code was also set to feature the player’s name and number in its design.
“This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,” Gundy said. “It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players.”
The idea is emblematic of the creativity required for programs outside of the wealthiest handful to remain competitive as player compensation becomes a preeminent force in college football. Though the helmet initiative has hit a snag, Oklahoma State as placed the QR codes on player bag tags, throughout Boone Pickens Stadium and on the program’s equipment truck.
The Cowboys are expected to compete for the Big 12 title as they are among the conference’s leaders in returning production from a team that finished 10-4 in 2023.
https://www.cbssports.com/college-football/news/ncaa-blocking-oklahoma-state-from-putting-qr-codes-on-helmets-to-solicit-nil-donations/
